Hello, my name is
Salman Ehsan
I design PRODUCTS – digital success for startups and SME
Leading UI/UX & Product Design end-to-end, from inception to delivery, I craft intuitive digital experiences that don’t just solve user problems but elevate how they live and work.
01.
What I bring to the board
Design Leadership
I lead by doing, thinking, and aligning. From roadmap to rollout, I turn user insight into business clarity.
UX Strategy
I craft design roadmaps that align user needs with business goals.
My strategies bridge vision with action delivering measurable impact from day one.
User Research
I uncover insights through interviews, personas, and journey maps.
Using Lean UX and JTBD, I solve real problems that users care about.
Interaction Design
I design seamless user flows that simplify complex systems.
My work makes products intuitive, responsive, and easy to use.
Visual Design
I create polished, WCAG-compliant interfaces that are inclusive and elegant. Every design elevates brand presence without compromising accessibility.
Figma Prototyping
I build interactive prototypes that validate ideas early. This speeds up testing, feedback, and design decisions—before dev begins.
Design Validation
I test with real users and iterate based on live data and insights. This ensures experiences that perform well in the real world.
Stakeholder Alignment
I align cross-functional teams around user-centred goals. My facilitation bridges design, product, and tech, ensuring clarity and buy-in.
Mentoring Designers
I mentor teams and champion inclusive, user-first design cultures.
My leadership lifts product quality and team capability at every level.
02.
Frameworks I use
Jobs To Be Done
JTBD helps uncover why users “hire” a product focusing on real outcomes, not features. It aligns design with user motivation and measurable value.
Projects
* SelfWealth
* Mens Medical Concierge
Lean
Lean prioritises speed, feedback, and value. It minimises waste by validating ideas quickly and refining them through live user insights.
Projects:
* Hive by PaperCut Software
* PRC by VIC Govt.
Design Thinking
A human-centred approach that guides teams from empathy to execution. Empathise → Define → Ideate → Prototype → Test.
Projects:
* Reports for PaperCut
* SelfWealth
03.
Recent Projects
Men’s Medical Concierge: Automating Health
Transformed a founder-led telehealth service into a fully self-service, brand-led digital platform.
Result: Automated 85% of manual workflows and significantly improved the patient experience.
Print Management in the Cloud
Led the design of cloud-based print management tools, improving accessibility across web, mobile, and embedded devices.
Result: Increased user retention to 88% and boosted engagement by 140% through a redesigned reporting engine.
Helping New Investors Succeed
Redesigned onboarding and portfolio creation for a FinTech startup, making investing intuitive for first-time users.
Result: Became Australia’s third-largest trading platform and won 10+ industry awards.
04.
Clients I partnered with
I’ve shaped digital success for leading brands through user-focused design, delivering impactful solutions.
05.
Recent Articles
06.
Struggling to build a digital product? Let’s talk
Excited to bring your vision to life? Let’s connect to discuss how I can design digital success for your startup or SME.
