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For small businesses, personal credibility is their brand image
For small businesses, especially those in their early stages, the personal credibility of the business owner or founder often becomes closely intertwined with the brand image of the business itself. This is because, in the absence of an established business…
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Alternates to Human Centred Design
While user centred design (UCD) is highly valuable, here are some alternative approaches to consider for a more holistic product design process: Technology-Driven Design This is one of the “solution-lead” approaches where the “solution in search of a problem” expression…
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