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Confirming Hypothesis vs. Validating Hypothesis in Startups
Confirming Hypothesis vs. Validating Hypothesis in Startups In the context of startups and customer-discovery interviews, confirming and validating a hypothesis are two different steps in the process of building a successful business model. Confirming a Hypothesis Confirmation means checking if…
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The Inevitable Evolution of User-Centric Design
Evolving from user understanding to building adaptive, compensatory and co-creative systems User-centric design (UCD) has been a guiding principle in software development for decades, particularly in the SaaS (Software-as-a-Service) context. However, as technology advances and user expectations evolve, the concept…
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Redefining Leadership in User-Centered SaaS Product Design
User-centered design (UCD) is the cornerstone of successful SaaS products. It empowers us to deeply understand user needs, pain points, and desired outcomes to create solutions that are intuitive and effective. However, as designers, we must also address the question:…
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User Experience (UX) layers a great product should have
User Experience (UX) layers a great product should have The user experience (UX) of a product or service significantly influences its success, making the evaluation of UX design imperative to meet user needs and expectations. This article seeks to offer…
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For small businesses, personal credibility is their brand image
For small businesses, especially those in their early stages, the personal credibility of the business owner or founder often becomes closely intertwined with the brand image of the business itself. This is because, in the absence of an established business…
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Alternates to Human Centred Design
While user centred design (UCD) is highly valuable, here are some alternative approaches to consider for a more holistic product design process: Technology-Driven Design This is one of the “solution-lead” approaches where the “solution in search of a problem” expression…
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