CMS for property development

The property CMS application enables realestate developers to generate their property visualisation app on the fly and showcase their buildings, apartments and floor-plans in an interactive iPad App.

This was a system design initiative where I lead the design of excessively complex user requirements, and unmatched visualisation tools not seen before.

My role
  • Stakeholder management
  • System design and end-to-end design for property CMS and CRM Applications
  • Design validation with technical teams
  • Preparing technical design specifications
Team & tools
  • The team included CTO, SMEs, a researcher and myself being the design lead
  • Axure RP, Sketch, Invision

Final outcome

Design challenges

Discoveries, insights and some fun we had along the way.

Managing a wide blast-radius

The component had a considerable blast radius affecting other areas of the admin console such as printer configuration & job-logs.

Covering knowledge gap

The main challenge was educating administrators on the new tracker versus the default system they were used to, highlighting capabilities and limitations to help them assess its value for their organisation.

Make status visual

User interviews revealed that admins’ lack of knowledge led to hesitancy in enabling the new tracking, despite no adverse consequences. To ensure the tracker’s success, we needed a simple design and mitigate perceived risks, empowering admins to enable it confidently.

Manage privacy concerns

During research, it was discovered that individuals working from home are concerned about privacy, particularly whether their printed documents are being transmitted to a server.

High uptake
Becoming first choice
Low support requests