Salman Ehsan

Salman Ehsan

The Inevitable Evolution of User-Centric Design

Evolving from user understanding to building adaptive, compensatory and co-creative systems User-centric design (UCD) has been a guiding principle in software development for decades, particularly in the SaaS (Software-as-a-Service) context. However, as technology advances and user expectations evolve, the concept…

4 Layers of a great user-experience

The user experience (UX) of a product or service significantly influences its success, making the evaluation of UX design imperative to meet user needs and expectations. This article seeks to offer a structured framework for assessing the UX design of…

Brand for SME = Personal Reputation

For small businesses, especially those in their early stages, the personal credibility of the business owner or founder often becomes closely intertwined with the brand image of the business itself. This is because, in the absence of an established business…

The Business Promise: A Sacred Contract

Let me share a profound insight about the true nature of business complaints and trust – one that fundamentally shapes how we think about ComplainChain’s mission. The Business Promise: A Sacred Contract Every business makes a fundamental promise to its…

Customer Complains are your Treasure Trove

Complaint are good news Many businesses see complaints as a burden, but they are actually a treasure trove of insights that can significantly improve service and operations. A complaint, simply put, is an expression of dissatisfaction from a customer regarding…