About Me
I’m a UI/UX and Product Designer. I design SaaS products, clarity, and systems that drive success.
Products. Brands. Systems. Sometimes startups. I’ve spent two decades doing the real work doing branding, design, user-research, mapping-jobs, sketching, wire framing, prototyping and testing with users – until ideas become apps people actually use.
It started in Lahore as a developer, then turned to design, leading to UI/UX and now Product. Therefore I champion technology, AI, user-psychology adn visual clarity that empowers my teams create functional, simple and delightful solutions.
I’ve lead design for SMEs, Startups, Enterprises; Coles, Accenture, Telstra, RMIT, PaperCut, and a few health-tech and fintech ventures where the stakes were real and the problems worth solving.
#1
Design user-first systems
I take messy workflows, half-baked tools, and fragmented user journeys, and turn them into elegant, usable systems. Been doing that across fintech, health, education, and SaaS. Whether it’s an app for teachers printing worksheets or busy men managing their health, I design for clarity, trust, and impact.
#2
Strategic to the core
Under every design is a decision and behind every decision is a strategy, the core, the why, and why-not. I don’t just shape interfaces I help teams shape thinking behind them.
#3
Not delightful is not done
Delight isn’t decoration, it’s the seamless fusion of function and a “wow” moment. I champion iterative, user-centric design to deliver meaningful outcomes and lasting impact.
I Help You With
Turning your vision into a brand that speaks, a product that works, and research that reveals what really matters.
Brand Strategy
I craft brand identities that speak before you do. For me, branding isn’t just about logos and colors, it’s about building a visual and emotional language that a business can own and customers can trust.
What I bring:
- Crafting Cohesive Identities
- Aligning Visuals with Values
- Building Recognition and Trust
User Research
I bring the “why” into focus before we ever sketch the “what.” My role in user research is about eliminating guesswork and making sure we’re building the right thing.
What I bring:
- Defining the Core Problems
- De-risking Desirability
- Clarifying the Competitive Landscape
Product Design
I turn insights into experiences by taking everything we’ve learned and shape it into experiences users love. I design that’s not only beautiful but fits into the user’s world.
What I bring:
- From MVP to Lovable Product
- Prototyping and Testing
- Delight as a Standard
Testimonials
How Clients Describe Me
Here’s a look at what people are saying about working with us. We’re proud to have helped so many achieve their goals.
Positive and adoptive
I’ve worked with Salman on several projects and he continued to impress with his positive approach and ability to listen and adapt but also hold firm to design concepts that are important.
Geoff Smith — Software Leader at PaperCut
Instrumental in designing new app
Salman was a highly valuable member of the IT team and was instrumental in designing a completely new, modern UI for our application.
Andrew Dick — CTO at SelfWealth
One of our best
Salman Ehsan always proved himself as a very dependable resource specially when it comes to delivering results in very short deadlines.
Salman Sarfraz — President Aspose Pty Ltd
Detail oriented
His attention to detail and the ability to ask the right questions helped us build better products.
Chethana Choudhary — Product Manager at PaperCut
Complex problem solver
Salman consistently showcased his ability to solve complex problems and excelled in researching user behaviour. His diligence and wisdom make him an invaluable player.
Dan Chisholm — Lead Designer at PaperCut
User centred and focussed
Salman is an absolute pleasure to work with. He uplifts any team with his positive attitude and dedication to growth. User centred and focused on bringing great experiences to users.
Tim Churchward — Head of design at PaperCut
Struggling to build a digital product? Let’s talk
I’ll tell you if we can fix it-before we ever schedule a call.
