Work I’ve Shipped
#1 AI in Product Design
- Customer Delight Insights: behind 4–5 star reviews of top competitors, revealing what makes online health clinics memorable and trusted. It helped business improve messaging and emphasis over critical service-design elements.
- User Needs Prioritization: Applied AI pattern and emotion analysis to find which needs mattered most. Informed roadmap and shaped feature priorities.
- Opportunity Scoring: Built an AI tool to compare ideas by feasibility, appeal, speed, and competition… spotting high-potential wins early.
- Content Optimization: Automated topic discovery and keyword analysis in health and dental space. Used AI to draft high-demand blog content in less time.
#2 Product Design for PaperCut Hive: Print Management in the Cloud
PaperCut.com (Website), login.papercut.com (PaperCut Hive)
- Users: Teachers and casual print users without technical skills, IT admins dealing with broken drivers, office staff tired of “why didn’t my job print.”
- Problem: Old server-based system was slow, brittle, tied to external services about to sunset. Security and speed suffered. SMEs didn’t had server or knowledge and expertise to set one up. Cloud-printing was made possible by the technology and competitors were capitalizing the opportunity.
- Approach: The tech team rebuilt the architecture around local-first design. On the design side, we created a frictionless onboarding and self-setup experience that worked out of the box—removing the need for IT. Smart defaults adjusted themselves to user needs. I led UI/UX and applied continuous discovery and delivery to learn from users, test early ideas, and refine flows until they felt like they were built just for them.
- Result: Retention rose to 88%. Report engagement increased by 140%. Print jobs became faster, more reliable, and the complaints stopped.
Case Study: Deigning The Reporting Engine
I transformed print logs into actionable insights for administrators looking to see, sense and trace abuse.
#3 Research & Product-Design for Men’s Medical Concierge
MensMC.com.au (website), MensMC.com.au/Login (ClientPortal)
- Users: High-earning dads asking about testosterone, busy executives who want privacy, comfort and discrete care, men who’d pay more to avoid messy clinics.
- Problem: The founder was overwhelmed, traction was more than they could handle; calls, manual reorders, follow‑ups, slipping quality. Customer satisfaction was dropping with customers expressing it.
- Approach: I mapped every step of the customer journey, plotted complete service delivery model, identified experience leaks like missed reorder reminders, redesigned it, validated it for efficiency, compliance and high-customer satisfaction, then autoated it. Built a new customer portal, still kept what mattered, the doctor‑patient touch.
- Result: 85% automation. Clinic goes from 200 to 2,000 patients a month. Patients get meds before they run out of thier treatment.
#4 UI/UX Design for SelfWealth: Empowering first-time investors
SelfWealth.com.au (Website), SelfWealth.com.au/login (Account Login)
- Users: First‑timer investors who’d been shut out by big brokers, people with $50 in pocket, super funds investors, and students lacking knowledge and experience.
- Problem: Overwhelming signup jargon, hidden fees, confusing flows chasing people away. Not knowing what to buy, when to buy – and when to sell to make profit. Book knowledge had a disconnect while investment managers would get their cut, making investment less desirable.
- Approach: We listened, sketched, iterated fast, dropped what failed, kept what worked. Learning from established players, I cut everything that wasn’t driving users home. I designed it with people for people, UI/UX and Iterative product development with testing on Axure RP prototypes.
- Result: 44% fewer people quit at signup. Received 10+ awards. Climbed to become Australia’s third biggest trading platform.
More Stories Told
More Success Delivered
Beyond these featured projects, I’ve helped shape a variety of digital experiences for startups, enterprises, and everything in between. Each project is a lesson, a story, and a piece of the bigger picture.
A cloud-based app to save the environment.
Controlling printing for remove work environments.
Android-based app that runs directly on the printers.
Mobile app for effortless printing & scanning
Replatforming for the Premiers’ Reading Challenge, helping students learn more.
CMS for property developers creating virtual showcases with ease.
A proprietary CRM for Property Developers, booking and selling apartments.
Franchise Management System for Leading Pharmacy in Australia.
Cloud-based, platform indepeendnet assessment platform for exams in Australia.
Shift Management Platform for the largest retail store chain in Australia.
Telemarketing management and support platform for Australian Government.
Cloud hosting platform for the largest telecommunication platform in Australia.
- Environmental Dashboard (PaperCut): A user‑friendly app to make tracking carbon and sustainability easy.
- Remote Printing Control (PaperCut): Designed a tool for remote teams to monitor and control printing, reduce waste, and improve visibility.
- Printer App (PaperCut): Users scan to their preferred cloud storage straight from the device; no more juggling multiple tools or USBs.
- Premier’s Reading Challenge (Education VIC): Helped redesign the interface to make it more playful and engaging for kids, boosting participation.
- Claims Management App (AIA Insurance): Customer-service portal for a major business partner, designing web and mobile apps.
- CMS for Property Marketing (DisplaySweet): Crafted a custom content management system for developers to publish virtual tours and showcase properties from iPad apps.
- CRM for potential buyers (DisplaySweet): Designed lead tracking, interest pipelines, and booking forms that tie into the CMS, smoothing the journey from tourist‑eye to buyer.
- Branch Link (Priceline): Built a ticketing and workflow system that connected 200+ branches to head office, improving messaging clarity and speed.
- Cloud Server Portal (Telstra): Enabling customers to buy, start, restart and upgrade servers through web-interface.
- And even more…
Struggling to build a digital product? Let’s talk
I’ll tell you if we can fix it-before we ever schedule a call.
