I’m a UI/UX and Product Designer. I design SaaS products, clarity, and systems that drive success.
Products. Brands. Systems. Sometimes startups. I’ve spent two decades doing the real work doing branding, design, user-research, mapping-jobs, sketching, wire framing, prototyping and testing with users – until ideas become apps people actually use.
It started in Lahore as a developer, then turned to design, leading to UI/UX and now Product. Therefore I champion technology, AI, user-psychology and visual clarity that empowers my teams create functional, simple and delightful solutions.
I’ve lead design for SMEs, Startups, Enterprises; Coles, Accenture, Telstra, RMIT, PaperCut, and a few health-tech and fintech ventures where the stakes were real and the problems worth solving.
Design Systems
I take messy workflows, half-baked tools, and fragmented user journeys, and turn them into elegant, usable systems. Been doing that across fintech, health, education, and SaaS. Whether it’s an app for teachers printing worksheets or busy men managing their health, I design for clarity, trust, and impact.
Strategic by Design
Under every design is a decision and behind every decision is a strategy, the core, the why, and why-not. I don’t just shape interfaces I help teams shape thinking behind them.
Optimizing for Delight
Delight isn’t decoration, it’s the seamless fusion of function and a “wow” moment. I champion iterative, user-centric design to deliver meaningful outcomes and lasting impact.
What I bring to the teams
Branding
- Identity design
- Styleguides
- Visual Design
- Communication design
- Marketing & Publication material
Research
- Understanding who users are
- What they want
- What jobs they’re looking to do
- How do they do it now
- What’s missing from their life
Product Design
- Design language systems (DLS)
- Low/high fidelity wireframes
- Interactive prototypes
- Design testing
- Development support
How people describe me
Here’s a look at what people are saying about working with us. We’re proud to have helped so many achieve their goals.
Positive and adoptive
I’ve worked with Salman on several projects and he continued to impress with his positive approach and ability to listen and adapt but also hold firm to design concepts that are important.
Geoff Smith — Software Leader at PaperCut
Instrumental in designing new app
Salman was a highly valuable member of the IT team and was instrumental in designing a completely new, modern UI for our application.
Andrew Dick — CTO at SelfWealth
One of our best
Salman Ehsan always proved himself as a very dependable resource specially when it comes to delivering results in very short deadlines.
Salman Sarfraz — President Aspose Pty Ltd
Detail oriented
His attention to detail and the ability to ask the right questions helped us build better products.
Chethana Choudhary — Product Manager at PaperCut
Complex problem solver
Salman consistently showcased his ability to solve complex problems and excelled in researching user behaviour. His diligence and wisdom make him an invaluable player.
Dan Chisholm — Lead Designer at PaperCut
User centred and focussed
Salman is an absolute pleasure to work with. He uplifts any team with his positive attitude and dedication to growth. User centered and focused on bringing great experiences to users.
Tim Churchward — Head of design at PaperCut
Struggling to build a digital product? Let’s talk
Physical Address
I’m based in Melbourne
Email Address
SalmanEhsan@gmail.com
Phone Number
+61 423 725 380